Our story

VerdeVita started in a kitchen in Belgrade with one bag of Uji matcha and a stubborn question: why does “healthy” have to taste like punishment?

We work directly with small farms — a tea grower in Uji, beekeepers in the Balkans, a sea buckthorn cooperative in Vojvodina. No brokers, no blending houses, no “natural flavors.” What’s on the label is what’s in the jar, and what’s on the label is short.

Everything is packed by hand in small batches. When a batch runs out, it runs out — we’d rather you wait a week than drink last season’s powder.